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The seven organisations mentioned in the survey were Action Aid, Amnesty International, CAFOD, Christian Aid, Oxfam, Save the Children and the Red Cross.

A survey of more than 2,000 people found two thirds could not link any celebrity with a list of seven well known charities and aid organisations that they worked for.

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In a separate related study, also published online in the International Journal of Cultural Studies, Dr Martin Scott, of the University of East Anglia, conducted focus group observations with 108 people with Adidas Y3 Runner nearly half asked to keep a diary on their thoughts about poorer countries.

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"There were still a relatively large number of occasions in which seemingly authentic celebrities did appear to generate a distinct sense of proximity and agency vis a vis distant suffering.

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Speaking about their study which also used focus groups, Professor Dan Brockington, of the University of Manchester, and Professor Spencer Henson, of the University of Sussex, said: "Our survey found that while awareness Adidas Sl Loop Runner Trail Shoes

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"Regardless of what celebrities may want in terms of publicity Adidas Y3 Qasa Sandal

of major NGOs (non governmental organisations) brands was high, awareness of celebrity advocates for those brands was low.

"Celebrities were both valued for their seemingly instrumental Adidas Sl Loop Racer Review

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Dr Scott said: "In the diaries only 6% of all entries were about celebrity humanitarianism almost all of which were about programmes or advertisements in the build up to Comic Relief.

"Instead it was plain from the focus groups that most people supported the charities that they supported because of personal connections in their lives and families which made these causes important, not because of the celebrities.

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Adidas Y3 Runner

role in drawing attention to worthy causes but at the same time this was often accompanied by cynical statements (written in the diaries) about their motivations for involvement or about the genuineness of their emotional responses.

Stars did not support charities for self promotion, but this was the unintended outcome of their work, researchers concluded.

´╗┐charity work

"The evidence suggests therefore that the ability of celebrity advocacy to reach people is limited and dominated in Britain by some extremely prominent telethons and the work of a few stars.

and the interviews suggest that many would seek to maximise the attention given to their cause and not to them it is clear that the celebrity can often do better out of this attention than their causes."

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