Adidas Originals Sl Rise

an approachable person. Yes Tesco is a very big business but I want to bring a personal approach to it."

Adidas Originals Sl Rise

After early birds flocked to be the first through the door at 8am a ribbon cutting ceremony, accompanied by the Sheringham Shantymen, was held at 10am.

Adidas Originals Sl Rise

Opponents have voiced fears it would damage the existing town centre and cause traffic problems on the main coast road, while Tesco say it will bring in more spin off trade from people previously going to other towns for their big shop.

´╗┐Champagne flows as new Tesco opens at Sheringham

A queue of early risers began lining up with trolleys from 7.45am ahead of the opening, keen to be the first ones to explore the 14,000sq ft store.

It follows a long and often acrimonious planning battle stretching back 17 years.

Queues and cheers welcomed the opening of the doors at 8am.

Adidas Originals Sl Rise

of trade which was among the opponents, said he hoped people would stay loyal to the local independent stores, and that he would personally not be shopping at Tesco.

Adidas Originals Sl Rise

Dawn rises at the new Sheringham Tesco store. Picture: ANTONY KELLY

Adidas Originals Sl Rise

"It will be a complement for the town and I Adidas Originals Sl Rise think it will bring people here."

Long time anti Tesco campaigner Eroica Mildmay said her feelings has not change one iota, adding: "It is possibly the countdown to the demise of the high street."

A steady trickle of customers, including pupils nipping in before school, are now strolling into the store.

A queue of shoppers with trolleys waited eagerly outside the 14,000 sq ft store this morning before it opened to cheers and applause.

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Pamela Henderson, from Robertson Close, Sheringham, was the first customer to step inside, after chatting to the media. She was presented with chocolates and champagne by store manager Simon Nellis.

Adidas Originals Sl Rise

Adidas Originals Sl Rise

Mrs Henderson, 65, said she was thrilled to have Tesco in the town.

"I'd like people to think of me as Adidas Y3 Boost Price

"I can't drive or anything because I'm disabled so it's super for me," she added.

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He added: "What I'm going to try and do is add value and support everyone as much as I can.

Trolleys trundled down aisles on land that used to be a fire station and community centre as the supermarket swung into action.

Store manager Simon Nellis presented then presented cheques for 500 to Woodfields School and the town's Royal British Legion branch, before customers piled through the doors to enjoy champagne and cake.

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Andy Bullen, secretary of the Buy Adidas Tech Super 2.0

Mr Nellis said the opening had been a "jubilant" occasion and feedback from the first customers had been "totally positive".

Pamela Henderson, the first customer at the Sheringham Tesco store talks to the media . Picture: ANTONY KELLY

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